Market Research Final: Lia Sophia

Market Research: Lia Sophia
By: Michael Norsworthy


A Lia Sophia product empower women to stay in their comfort zone and even an option by way from their own home, but allows them to explore their eloquent femininity alongside being their own boss. Women today are more likely to juggle being a homemaker as well as a business woman. Is it obtainable for women who play the role of a homemaker and as businesswoman; who are equally empowered financially as well as accessorized in her everyday femininity walk of life, able to live a Lia Sophia life style?
I would like to introduce Cathy G. who is a good friend of mines and an associate of Lia Sophia. Cathy states that she has been an associate of Lia Sophia for little over a year know. Her first interest was not being an associate; she was merely invited over to a friend of her girlfriends’. There she was introduced to some fine jewelry; better known as Lia Sophia Jewelry. Cathy like most women there, she falls in love with Lia Sophia at that very first moment. But knew that she could not afford this reasonable luxury with the many expenses reasonability she had back home, with one child in college and another in privet school. Cathy purchases her first piece of jewelry and finds out by word of word of mouth that there is a way to get discount of you next or even many purchases of Lia Sophia Jewelry, which was never a secret. Information that was shared with Cathy and the many other associates: At Lia Sophia, they’re committed to helping you build a business that fits associates’ lifestyle, associates’ goals and their dreams. Lia Sophia provides associates with the tools, training and support they will need to be successful. But they say the best part is providing incredible incentives to keep associates motivated, and then celebrating their achievements! Moreover, Lia Sophia offers a full array of benefits that add value to associates compensation package. Programs such as medical, dental, vision, and paid vacation and holidays provide for personal well being, while 401K, disability income and life insurance help contribute to financial security. It's a well-balanced approach to help address associates needs in all aspects of life. Lia Sophia is an Equal Opportunity Employer supporting diversity in the workplace. And they do not discriminate on the basis of race, religion, color, gender, age, national origin or disability

I am going to use non-probability samples to help Cathy Lia Sophia associate be able to market to woman 18-35. The targets market are women are in their prime, who are in the middle of a business minded lifestyle as well as trying to maintain a home lifestyle which is fashion. Through a non-abrasive survey I can help identify key points in which Lia Sophia can focus on their customer and in return help boost sales.

EOC Week9 Network 1976 movie

I can't put it more perfectly than Turner Classic Movies' Robert Osborne who said "What was originally a satire is a stinging mirror of television news today." I strain to think of a film that is a more brilliant take on society, and all of the flaws it has. It's obedience and entertainment by those who rebel, no matter how insane they are. The exploitation of those in peril for any kind of economic profit. And the fact that everything Beale preaches is completely true and completely bashes the people who are producing him. I was amazed by how much he sells out while continuing to rant about how terrible the people he works for are, and the fact that they just keep him on the air because they want ratings.

It couldn't be more related to today. Turn on the news and you see videos of how horrific the war on terror is and how horrific American society has become, but it stays on the air because people don't want to see the good things in life. They care about the bad and the corrupt. People must have laughed it off back then, but it was such a foreshadow to the near future. The performances are just as brilliant as the social commentary. Each actor becomes so absorbed into their characters that you can't even tell they're acting. It feels like you're watching these people in their daily lives, interacting and becoming more and more corrupt. Finch and Dunaway easily give two of the greatest performances of all time. I could write 20 more pages about it's brilliance, but I'll stop now to keep me from rating. I just have to say that it's so rare to find a film as incredibly flawless as this.

BOC Week9 Nielsen Rating

Nielsen offers a new level of insight into radio listening behavior with the most accurate and reliable ratings estimate available. Leading companies like Cumulus and Clear Channel Communications, Inc. trust Nielsen to measure the size and composition of their radio audiences in an accurate and consistent manner.

Nielsen has a proud 60+ year-record of experience providing global radio measurement to companies advertising in countries including Australia, South Africa, India and China. Now the US will experience the same passion for accuracy and research excellence in 51 small- to mid-size US markets. So look to Nielsen to solve pressing radio research challenges, such as:

* Reach and Frequency
* Campaign Tracking and Measurement
* Media Mix Optimization
* Single Source Ratings and Lifestyle Data
* Radio Station Profiles by PRIZM Lifestage Segments


As a US subscriber, you can look to Nielsen for a one-stop solution that’s consistent with our global approach in 12 countries. To help your organization improve radio research measurement methods, we can survey a robust sample of the population, track radio audience listening and apply global best practices:

* Provide address-based sampling that reaches 98% of the total US population, including the 34% not currently reached by standard telephone samples. This includes members of the more than 20 million households (18%) that rely solely on a mobile phone for home telecommunications.
* Increase the sample size to reduce relative error and book-to-book bounce. In fact, the size will be more than doubled in many markets compared to what is currently available.
* Feature over sampling and differentiated incentives to improve response rates and representativeness among hard-to-reach demographic subsets, including 18-34 year-olds and minorities.
* Provide top-line, single-source qualitative measurement of lifestyle, consumer behavior and purchase intent.
* Adhere to responsible limits on the granularity of analysis dependent on a minimum representative sample size through the web-based Nielsen Radio Advisor software platform.

Market Research: Lia Sophia

Lia Sophia products empower woman to stay in their comfort zone but allows them to explore their femininity. Woman today are more likely to juggle being a homemaker as well as a business woman. Is it obtainable for women who play the role of a homemaker and as businesswoman; who are equally empowered financially as well as accessorized in her everyday femininity walk of life, able to live a Lia Sophia lifestyle?

I am going to use non-probability samples to help Lia Sophia be able to market to woman 18-35. These woman are in their prime and are in the middle of a business minded lifestyle as well as trying to build a home lifestyle. Through a non-abrasive survey I can help identify key points in which Lia Sophia can focus on their customer and in return help boost sales.

1. Would you describe your main work/job for pay?
2. How many paid jobs do you have?
3. How many hours a week do you work for pay?
4. List no more three things about your paid job that overwhelms you?
5. How many children do you have under the age of 18?
6. What part of a woman’s physical appearance in most important?
7. How do you feel about man who wear jewelry?
8. How do you feel about men who spends no time in his appearance?
9. What is one accessory that every women should have?
10. Name one accessory that you are waiting to add to your collection?

EOC Week 7 Trader Joe's Reserch

Two dollar Tuesday is going a long way at Trader Joe's. No longer is $2 wine sold on only Tuesdays, in actuality $2 wine happens everyday. We use this technic as a gimmick to find new consumers and bring them in. Keeping our current consumers happy as well as new consumers.

1. Would you come into a Trader Joe's if we offered $2 salads on our $2 Tuesday wines?
2. If we offered free wine seminar with a purchase of our $2 wines?
3. How often would you consider coming on Tuesdays to Trader Joe's?
4. Do you buy wine for health reasons?
5. How many bottles of wine do you buy in a week?

EOC Week 7 The Three Fashion Retailers

1. Inditex SA , Spain , Zara 4,445,081

2. Hennes & Mauritz AB , Sweden , H&M 3,289,047

3. Gap Inc. , US , Gap Nuffnang Ads 608,271


are the top three fashion retailers.

EOC Week6

Nevadans say income tax cuts should stay

Its was stated in the RJ as Congress winds up for a big debate this 2010 fall over taxes, Nevadans polled are sending a strong message not take away tax cuts. Understandably almost 30 percent polled would let lower rates expire and with a wide margin, Nevada residents say they want lawmakers to continue reduced income tax rates for individuals and other tax cuts enacted in 2001 and 2003. What are we as a people to do if expire taxs cuts go in effect at year's end unless they are extended .

New Product Development

Workin’ Liqua Vodka

Work days are hard enough why not have vodka that can help soothe your stressful day away- Workin’ Liqua vodka is the cure for you. We provide the comfort, ease, relaxation with a punch that puts as they say it “The Pep Back in Your Step”. Workin’ Liqua Vodka allows you to ignore the previous hours and helps regain your strength for the next day of work to come along. Just try Workin’ Liqua Vodka, we are Positive it will Work for You!

S.W.O.T Analysis

Strengths- Offers the consumer a drink to relieve a stress filled day. With its smooth taste people from all over the globe know which liquor can help wash the day away. Our price affordable to ensure we can provide a great product for the everyday “man”.

Weaknesses: Consumers may believe we promote drinking every day after work and that is not the intent. Many, many competitors on the market and there brand is already widely known. With all the brands out in the market certain consumers will not change their ways even if the price is right.

Opportunities: Living in the City of Lights or how I think of it as The City that Never Sleeps, we can use that to our advantage to promote to every nightclub/lounge, bars and any local community events. We can also have events coinciding with the nightclubs as a charity event or other promotional ideas.

Threats: Our only main threat is ourselves. If we see competitors as a threat we will always be behind the eight ball. If we can’t fix the problem then we need to go back into our marketing and research and fix it.

EOC Week5 POLL

I chose to make a poll on the two topics listed to the left because they are up to date topics that most people rarely every take the time to think about.For me I easily took a liking to both topics but I wanted to see how others may react to them.

I like seeing how others react to certain topics whether they are controversial or not. An opinion different form my own is a new view I like to engage in. Even the simplest topics can cause a eye brow raise and that's what I try to strive for.

I chose these polls because I like this topic and feel they need to be thought about not just left in the wind.

BOC Week 5 Men's hair trends

Short haircuts seem to be more in trend giving the season. Eveyone is looking for that not only am I cool “look,” but also that “I’m trying to keep cool look. Moreover, less maintances, make easy for a guy to deal with. Often visible celebrities and these short haircuts offer set that hair style trend. With versatility and a lot of styles to choose from. Short haircut can be chosen according to the shape of one’s face and the texture of the hair for the best look. These haircuts are best of summer in great way. Short hair can avoid all the mess and heat of the sun in the summer time. The most popular African American short hairstyle is classic bob because of the comfort and exquisiteness and the latest styles for summer is short and neat hairstyles and are also are the look of coming seasons.African American short bob is another trendy haircut for the season. It is one of the short haircuts that never go out of fashion. It makes one look well-groomed.

New Product Development

EOC Week4 BIG

The film authenticity of the era rings true here (the computer adventure game, the Yankees ball players, the hair and clothing styles) creating an evocative period piece. Big is a nearly perfect time capsule. A typical 13-year old boy who hangs out with his best friend, plays games on his computer in that days in time, groans when his mom asks him to clean up around the house, and is too shy to approach the pretty girl he likes. More than anything, Josh thinks that he wants to be bigger (or older). The thought of being big surly has pass through the mind of many kids, who see adulthood as the promised land. Ironically, given the choice, many adults would happily re-live their childhood for another shot at the innocence and lack of responsibility from their younger years. This is a lesson Josh learns during the course of Big. Everyone who is young it seems wants to be older. Everyone wonders what they will be when they grow up. A fortune telling video arcade turns a wish true. He wakes up the next morning trapped in the 30-something body. He soon finds out that life as an adult is not as easy as it seems. He applies for a position as a data entry worker at MacMillan Toys, and he is soon singled out by MacMillan for his youthful enthusiasm. Thereafter, he is promoted to Vice President of Product Development. Now this would truly be a dream job for any 13-year old, being that it involves playing with toys all day. Moreover, he knew the target market of MacMillan, and was experience first hand MacMillan’s product.

BOC:beautifulstranger.tv

Beautiful Stranger.TV was made by someone that has a editor and executive producer background. Also having 25 years in the beauty, fashion, lifestyle and media business.
You may reference:
Real Simple,
Women's Wear Daily
Glamour and W magazines
Showtime Networks

With providing links to nearly every product and service mentioned in its content. Beautiful Stranger.TV brings items our style setters can't live without right to our fingertips. You may even be linked to the exact items at times. This is what eveyone raves about. Often times you are bought to suggest similar items, dependinig on availability.

EOC Week3 9to5

How there went about using marketing research to make this film?

The target market is professional women who work hard to balance family life with professional obligations. I this particular time period women seen in leadership roles were rare or not at all. Women were often seen as secretaries or assistance. They were known for proof reading, retrieving documents, and making coffee. However, being that the actors/actress in this film have not work in a real office setting. Which make this a non-bytes.

Three female employees of a sexist and egotistical ego find a way to get back at him. In the work place women pretty much performed those same duties which they did in their home. Such task as to being seen and not heard. Moreover, to retrieve things those were request by their boss or in a home setting, their children or husband.

What were some of the social issues that women had to deal with during this time period?

Women had to deal with the common workplace double standard, of being looked upon as second class citizens, not seen as an equal amongst their male colleagues. Sexual harassment was also very prevalent during this time period. Women often failed to complain in fear of the backlash received from their bosses or supervisors.

EOC: Research a Survey

Survey:Kid's Eating Habits in the U.S.: Trends Among Infants, Toddlers, Tweens and Teens


Many Americans especially those who are young in age. Their eating habits consist of fats, sugar, salt, and calories. Totally missing key nutrients children need for optimum health. There is a simple solution, which is balanced caloric and nutrient intake over a long-term along with adequate physical activity. This comprehensive study has provided a current overview of American eating habits in the US, including long-term changes. Discussing of mealtime patterns, portion distortion, and the contribution of away from home eating habits. Many children have poor nutrition.
I try and stay healthy for the mere fact of my health and because I am a little vein. I know many people who suffer from terrible eating habits, and even though they may say they want to get better it’s a big struggle.(http://academic.marketresearch.com/product/display.asp?ProductID=941485&prid=1078246724)

Do try and change your daily life habits is a struggle and in today’s society with plastic surgery, models and trying to date it’s an even bigger struggle.
This survey opened my eyes to certain habits that even I should look out for but even so things may come in between of that. Taking into consideration of work schedule, school schedule, (if you are a student) and just your won “me” time. Putting these factors into the eating healthy and staying healthy factor is a mind-boggling situation.

Eating healthy foods is one of the greatest ways you can live healthy and combat developing a disease. Once and awhile its open to splurge and indulge in your urges but not on a daily basis. You need to be aware of what you put in your body. You only have one body and you need to take care of it.
What this survey also showed me is that you have to look at what your family is buying for food that can either harm you or help you in this healthy living life style. Some people blame the parents of a chubby child because they are feeding them nothing but junk food. However, you may assume that’s what they are doing but in fact it could be genetic. We as a nation judge people. We need to get out of that habit. We need to take responsibility for our own lifestyle and do with it we see fit.

This survey has a lot of key points that most people may not know. I highly suggest reading it and seeing for yourself how you live your life and if you see a need for change.

BOC Quiz WEEK 2

1)What is a booty pop?
In my hood its know to be a dance, but come to fine out in the outside world, its a booty enlargement.

2)Who shops more online?
I believe that man shop more online. When shopping online man go after better pricing or more bang for their buck. Its a way of convenience to shop around with a one stop shop.

3)Who spends more time online?
Women tend to be more side tracked with shopping online and not as focused as men, when shopping on the web, there are so many things that a women can look at and not to even talking about all the colors that you can find that item in.

4) what are the advantages do marketers have for women shopping online -vs- men?
Women shop for both themselves and for men, so marketers use this to their advantage because they advertise to both genders but also save money.

EOC: Week 1

I expect to learn as much as possible that I can from this class and professor. With that leaving the matter open to a wide abroad. I believe that it is befitting. My professor is very wise. I think that it would be an understatement to say that he's smart. As I sit there listen to him. I ask myself “how can one retain so much knowledge. Farther more, little detail on my major of studies. In his former career in marketing he was able to give accuracy on numbers and the next best moves for the company to take verbally and well as written. I have to be honest and say that there's a part of me that fears him. I think that he's that believes in pushing his students to excel. And who doesn’t want to be pushed by a teacher who has a true desire to instill the unknown in you. In some cases one can be pushed so hard that one doubts self and give up. On the other hand, I have that sense of not wanting to want to let him down, because I think he does have his students’ best interest at heart. My professor has even been able to relate with us on some things that my other professors in my same chose of major and have been in the business for years, have not been able to relate as he has in the small world of fashion.

Its behooves me how my other teacher who are in the same career of my choice of my major of study, cant connect with most of us the student. They give us the background and the history of where trends and different styles come from, but a sense of relation or recognition that we can relate to they totally miss it. Moreover, He know exactly what he’s talking about, and is very direct on all points, giving great detail to where even a younger generation or the student can relates. He's been able to give details down to an address. That which it is more that my core class teachers have been able to give. I hope to learn and apply myself to all that he is willing to teach. To end this note, its going to be hard. I hate to blog/twit.