BOC Week9 Nielsen Rating

Nielsen offers a new level of insight into radio listening behavior with the most accurate and reliable ratings estimate available. Leading companies like Cumulus and Clear Channel Communications, Inc. trust Nielsen to measure the size and composition of their radio audiences in an accurate and consistent manner.

Nielsen has a proud 60+ year-record of experience providing global radio measurement to companies advertising in countries including Australia, South Africa, India and China. Now the US will experience the same passion for accuracy and research excellence in 51 small- to mid-size US markets. So look to Nielsen to solve pressing radio research challenges, such as:

* Reach and Frequency
* Campaign Tracking and Measurement
* Media Mix Optimization
* Single Source Ratings and Lifestyle Data
* Radio Station Profiles by PRIZM Lifestage Segments


As a US subscriber, you can look to Nielsen for a one-stop solution that’s consistent with our global approach in 12 countries. To help your organization improve radio research measurement methods, we can survey a robust sample of the population, track radio audience listening and apply global best practices:

* Provide address-based sampling that reaches 98% of the total US population, including the 34% not currently reached by standard telephone samples. This includes members of the more than 20 million households (18%) that rely solely on a mobile phone for home telecommunications.
* Increase the sample size to reduce relative error and book-to-book bounce. In fact, the size will be more than doubled in many markets compared to what is currently available.
* Feature over sampling and differentiated incentives to improve response rates and representativeness among hard-to-reach demographic subsets, including 18-34 year-olds and minorities.
* Provide top-line, single-source qualitative measurement of lifestyle, consumer behavior and purchase intent.
* Adhere to responsible limits on the granularity of analysis dependent on a minimum representative sample size through the web-based Nielsen Radio Advisor software platform.