By: Michael Norsworthy
A Lia Sophia product empower women to stay in their comfort zone and even an option by way from their own home, but allows them to explore their eloquent femininity alongside being their own boss. Women today are more likely to juggle being a homemaker as well as a business woman. Is it obtainable for women who play the role of a homemaker and as businesswoman; who are equally empowered financially as well as accessorized in her everyday femininity walk of life, able to live a Lia Sophia life style?
I would like to introduce Cathy G. who is a good friend of mines and an associate of Lia Sophia. Cathy states that she has been an associate of Lia Sophia for little over a year know. Her first interest was not being an associate; she was merely invited over to a friend of her girlfriends’. There she was introduced to some fine jewelry; better known as Lia Sophia Jewelry. Cathy like most women there, she falls in love with Lia Sophia at that very first moment. But knew that she could not afford this reasonable luxury with the many expenses reasonability she had back home, with one child in college and another in privet school. Cathy purchases her first piece of jewelry and finds out by word of word of mouth that there is a way to get discount of you next or even many purchases of Lia Sophia Jewelry, which was never a secret. Information that was shared with Cathy and the many other associates: At Lia Sophia, they’re committed to helping you build a business that fits associates’ lifestyle, associates’ goals and their dreams. Lia Sophia provides associates with the tools, training and support they will need to be successful. But they say the best part is providing incredible incentives to keep associates motivated, and then celebrating their achievements! Moreover, Lia Sophia offers a full array of benefits that add value to associates compensation package. Programs such as medical, dental, vision, and paid vacation and holidays provide for personal well being, while 401K, disability income and life insurance help contribute to financial security. It's a well-balanced approach to help address associates needs in all aspects of life. Lia Sophia is an Equal Opportunity Employer supporting diversity in the workplace. And they do not discriminate on the basis of race, religion, color, gender, age, national origin or disability
I am going to use non-probability samples to help Cathy Lia Sophia associate be able to market to woman 18-35. The targets market are women are in their prime, who are in the middle of a business minded lifestyle as well as trying to maintain a home lifestyle which is fashion. Through a non-abrasive survey I can help identify key points in which Lia Sophia can focus on their customer and in return help boost sales.
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