Thursday, September 9, 2010

Market Research: Lia Sophia


Lia Sophia products empower woman to stay in their comfort zone but allows them to explore their femininity. Woman today are more likely to juggle being a homemaker as well as a business woman. Is it obtainable for women who play the role of a homemaker and as businesswoman; who are equally empowered financially as well as accessorized in her everyday femininity walk of life, able to live a Lia Sophia lifestyle?

I am going to use non-probability samples to help Lia Sophia be able to market to woman 18-35. These woman are in their prime and are in the middle of a business minded lifestyle as well as trying to build a home lifestyle. Through a non-abrasive survey I can help identify key points in which Lia Sophia can focus on their customer and in return help boost sales.

1. Would you describe your main work/job for pay?
2. How many paid jobs do you have?
3. How many hours a week do you work for pay?
4. List no more three things about your paid job that overwhelms you?
5. How many children do you have under the age of 18?
6. What part of a woman’s physical appearance in most important?
7. How do you feel about man who wear jewelry?
8. How do you feel about men who spends no time in his appearance?
9. What is one accessory that every women should have?
10. Name one accessory that you are waiting to add to your collection?

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