How there went about using marketing research to make this film?
The target market is professional women who work hard to balance family life with professional obligations. I this particular time period women seen in leadership roles were rare or not at all. Women were often seen as secretaries or assistance. They were known for proof reading, retrieving documents, and making coffee. However, being that the actors/actress in this film have not work in a real office setting. Which make this a non-bytes.
Three female employees of a sexist and egotistical ego find a way to get back at him. In the work place women pretty much performed those same duties which they did in their home. Such task as to being seen and not heard. Moreover, to retrieve things those were request by their boss or in a home setting, their children or husband.
What were some of the social issues that women had to deal with during this time period?
Women had to deal with the common workplace double standard, of being looked upon as second class citizens, not seen as an equal amongst their male colleagues. Sexual harassment was also very prevalent during this time period. Women often failed to complain in fear of the backlash received from their bosses or supervisors.
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