New Product Development

Workin’ Liqua Vodka

Work days are hard enough why not have vodka that can help soothe your stressful day away- Workin’ Liqua vodka is the cure for you. We provide the comfort, ease, relaxation with a punch that puts as they say it “The Pep Back in Your Step”. Workin’ Liqua Vodka allows you to ignore the previous hours and helps regain your strength for the next day of work to come along. Just try Workin’ Liqua Vodka, we are Positive it will Work for You!

S.W.O.T Analysis

Strengths- Offers the consumer a drink to relieve a stress filled day. With its smooth taste people from all over the globe know which liquor can help wash the day away. Our price affordable to ensure we can provide a great product for the everyday “man”.

Weaknesses: Consumers may believe we promote drinking every day after work and that is not the intent. Many, many competitors on the market and there brand is already widely known. With all the brands out in the market certain consumers will not change their ways even if the price is right.

Opportunities: Living in the City of Lights or how I think of it as The City that Never Sleeps, we can use that to our advantage to promote to every nightclub/lounge, bars and any local community events. We can also have events coinciding with the nightclubs as a charity event or other promotional ideas.

Threats: Our only main threat is ourselves. If we see competitors as a threat we will always be behind the eight ball. If we can’t fix the problem then we need to go back into our marketing and research and fix it.