BOC Week9 Nielsen Rating

Nielsen offers a new level of insight into radio listening behavior with the most accurate and reliable ratings estimate available. Leading companies like Cumulus and Clear Channel Communications, Inc. trust Nielsen to measure the size and composition of their radio audiences in an accurate and consistent manner.

Nielsen has a proud 60+ year-record of experience providing global radio measurement to companies advertising in countries including Australia, South Africa, India and China. Now the US will experience the same passion for accuracy and research excellence in 51 small- to mid-size US markets. So look to Nielsen to solve pressing radio research challenges, such as:

* Reach and Frequency
* Campaign Tracking and Measurement
* Media Mix Optimization
* Single Source Ratings and Lifestyle Data
* Radio Station Profiles by PRIZM Lifestage Segments


As a US subscriber, you can look to Nielsen for a one-stop solution that’s consistent with our global approach in 12 countries. To help your organization improve radio research measurement methods, we can survey a robust sample of the population, track radio audience listening and apply global best practices:

* Provide address-based sampling that reaches 98% of the total US population, including the 34% not currently reached by standard telephone samples. This includes members of the more than 20 million households (18%) that rely solely on a mobile phone for home telecommunications.
* Increase the sample size to reduce relative error and book-to-book bounce. In fact, the size will be more than doubled in many markets compared to what is currently available.
* Feature over sampling and differentiated incentives to improve response rates and representativeness among hard-to-reach demographic subsets, including 18-34 year-olds and minorities.
* Provide top-line, single-source qualitative measurement of lifestyle, consumer behavior and purchase intent.
* Adhere to responsible limits on the granularity of analysis dependent on a minimum representative sample size through the web-based Nielsen Radio Advisor software platform.

BOC Week 5 Men's hair trends

Short haircuts seem to be more in trend giving the season. Eveyone is looking for that not only am I cool “look,” but also that “I’m trying to keep cool look. Moreover, less maintances, make easy for a guy to deal with. Often visible celebrities and these short haircuts offer set that hair style trend. With versatility and a lot of styles to choose from. Short haircut can be chosen according to the shape of one’s face and the texture of the hair for the best look. These haircuts are best of summer in great way. Short hair can avoid all the mess and heat of the sun in the summer time. The most popular African American short hairstyle is classic bob because of the comfort and exquisiteness and the latest styles for summer is short and neat hairstyles and are also are the look of coming seasons.African American short bob is another trendy haircut for the season. It is one of the short haircuts that never go out of fashion. It makes one look well-groomed.

BOC:beautifulstranger.tv

Beautiful Stranger.TV was made by someone that has a editor and executive producer background. Also having 25 years in the beauty, fashion, lifestyle and media business.
You may reference:
Real Simple,
Women's Wear Daily
Glamour and W magazines
Showtime Networks

With providing links to nearly every product and service mentioned in its content. Beautiful Stranger.TV brings items our style setters can't live without right to our fingertips. You may even be linked to the exact items at times. This is what eveyone raves about. Often times you are bought to suggest similar items, dependinig on availability.

BOC Quiz WEEK 2

1)What is a booty pop?
In my hood its know to be a dance, but come to fine out in the outside world, its a booty enlargement.

2)Who shops more online?
I believe that man shop more online. When shopping online man go after better pricing or more bang for their buck. Its a way of convenience to shop around with a one stop shop.

3)Who spends more time online?
Women tend to be more side tracked with shopping online and not as focused as men, when shopping on the web, there are so many things that a women can look at and not to even talking about all the colors that you can find that item in.

4) what are the advantages do marketers have for women shopping online -vs- men?
Women shop for both themselves and for men, so marketers use this to their advantage because they advertise to both genders but also save money.