Do you still have it???

I have been out of touch with blogging for some time now. To be honest, I've never liked it from jump. So in filling out an application today it asked if I blogged. I quickly jumped into a new browsing window, checking to see if I still have access to my blog space and I do.  What do you think? Should I exercise this space?

Market Research Final: Lia Sophia

Market Research: Lia Sophia
By: Michael Norsworthy


A Lia Sophia product empower women to stay in their comfort zone and even an option by way from their own home, but allows them to explore their eloquent femininity alongside being their own boss. Women today are more likely to juggle being a homemaker as well as a business woman. Is it obtainable for women who play the role of a homemaker and as businesswoman; who are equally empowered financially as well as accessorized in her everyday femininity walk of life, able to live a Lia Sophia life style?
I would like to introduce Cathy G. who is a good friend of mines and an associate of Lia Sophia. Cathy states that she has been an associate of Lia Sophia for little over a year know. Her first interest was not being an associate; she was merely invited over to a friend of her girlfriends’. There she was introduced to some fine jewelry; better known as Lia Sophia Jewelry. Cathy like most women there, she falls in love with Lia Sophia at that very first moment. But knew that she could not afford this reasonable luxury with the many expenses reasonability she had back home, with one child in college and another in privet school. Cathy purchases her first piece of jewelry and finds out by word of word of mouth that there is a way to get discount of you next or even many purchases of Lia Sophia Jewelry, which was never a secret. Information that was shared with Cathy and the many other associates: At Lia Sophia, they’re committed to helping you build a business that fits associates’ lifestyle, associates’ goals and their dreams. Lia Sophia provides associates with the tools, training and support they will need to be successful. But they say the best part is providing incredible incentives to keep associates motivated, and then celebrating their achievements! Moreover, Lia Sophia offers a full array of benefits that add value to associates compensation package. Programs such as medical, dental, vision, and paid vacation and holidays provide for personal well being, while 401K, disability income and life insurance help contribute to financial security. It's a well-balanced approach to help address associates needs in all aspects of life. Lia Sophia is an Equal Opportunity Employer supporting diversity in the workplace. And they do not discriminate on the basis of race, religion, color, gender, age, national origin or disability

I am going to use non-probability samples to help Cathy Lia Sophia associate be able to market to woman 18-35. The targets market are women are in their prime, who are in the middle of a business minded lifestyle as well as trying to maintain a home lifestyle which is fashion. Through a non-abrasive survey I can help identify key points in which Lia Sophia can focus on their customer and in return help boost sales.

EOC Week9 Network 1976 movie

I can't put it more perfectly than Turner Classic Movies' Robert Osborne who said "What was originally a satire is a stinging mirror of television news today." I strain to think of a film that is a more brilliant take on society, and all of the flaws it has. It's obedience and entertainment by those who rebel, no matter how insane they are. The exploitation of those in peril for any kind of economic profit. And the fact that everything Beale preaches is completely true and completely bashes the people who are producing him. I was amazed by how much he sells out while continuing to rant about how terrible the people he works for are, and the fact that they just keep him on the air because they want ratings.

It couldn't be more related to today. Turn on the news and you see videos of how horrific the war on terror is and how horrific American society has become, but it stays on the air because people don't want to see the good things in life. They care about the bad and the corrupt. People must have laughed it off back then, but it was such a foreshadow to the near future. The performances are just as brilliant as the social commentary. Each actor becomes so absorbed into their characters that you can't even tell they're acting. It feels like you're watching these people in their daily lives, interacting and becoming more and more corrupt. Finch and Dunaway easily give two of the greatest performances of all time. I could write 20 more pages about it's brilliance, but I'll stop now to keep me from rating. I just have to say that it's so rare to find a film as incredibly flawless as this.

BOC Week9 Nielsen Rating

Nielsen offers a new level of insight into radio listening behavior with the most accurate and reliable ratings estimate available. Leading companies like Cumulus and Clear Channel Communications, Inc. trust Nielsen to measure the size and composition of their radio audiences in an accurate and consistent manner.

Nielsen has a proud 60+ year-record of experience providing global radio measurement to companies advertising in countries including Australia, South Africa, India and China. Now the US will experience the same passion for accuracy and research excellence in 51 small- to mid-size US markets. So look to Nielsen to solve pressing radio research challenges, such as:

* Reach and Frequency
* Campaign Tracking and Measurement
* Media Mix Optimization
* Single Source Ratings and Lifestyle Data
* Radio Station Profiles by PRIZM Lifestage Segments


As a US subscriber, you can look to Nielsen for a one-stop solution that’s consistent with our global approach in 12 countries. To help your organization improve radio research measurement methods, we can survey a robust sample of the population, track radio audience listening and apply global best practices:

* Provide address-based sampling that reaches 98% of the total US population, including the 34% not currently reached by standard telephone samples. This includes members of the more than 20 million households (18%) that rely solely on a mobile phone for home telecommunications.
* Increase the sample size to reduce relative error and book-to-book bounce. In fact, the size will be more than doubled in many markets compared to what is currently available.
* Feature over sampling and differentiated incentives to improve response rates and representativeness among hard-to-reach demographic subsets, including 18-34 year-olds and minorities.
* Provide top-line, single-source qualitative measurement of lifestyle, consumer behavior and purchase intent.
* Adhere to responsible limits on the granularity of analysis dependent on a minimum representative sample size through the web-based Nielsen Radio Advisor software platform.

Market Research: Lia Sophia

Lia Sophia products empower woman to stay in their comfort zone but allows them to explore their femininity. Woman today are more likely to juggle being a homemaker as well as a business woman. Is it obtainable for women who play the role of a homemaker and as businesswoman; who are equally empowered financially as well as accessorized in her everyday femininity walk of life, able to live a Lia Sophia lifestyle?

I am going to use non-probability samples to help Lia Sophia be able to market to woman 18-35. These woman are in their prime and are in the middle of a business minded lifestyle as well as trying to build a home lifestyle. Through a non-abrasive survey I can help identify key points in which Lia Sophia can focus on their customer and in return help boost sales.

1. Would you describe your main work/job for pay?
2. How many paid jobs do you have?
3. How many hours a week do you work for pay?
4. List no more three things about your paid job that overwhelms you?
5. How many children do you have under the age of 18?
6. What part of a woman’s physical appearance in most important?
7. How do you feel about man who wear jewelry?
8. How do you feel about men who spends no time in his appearance?
9. What is one accessory that every women should have?
10. Name one accessory that you are waiting to add to your collection?

EOC Week 7 Trader Joe's Reserch

Two dollar Tuesday is going a long way at Trader Joe's. No longer is $2 wine sold on only Tuesdays, in actuality $2 wine happens everyday. We use this technic as a gimmick to find new consumers and bring them in. Keeping our current consumers happy as well as new consumers.

1. Would you come into a Trader Joe's if we offered $2 salads on our $2 Tuesday wines?
2. If we offered free wine seminar with a purchase of our $2 wines?
3. How often would you consider coming on Tuesdays to Trader Joe's?
4. Do you buy wine for health reasons?
5. How many bottles of wine do you buy in a week?

EOC Week 7 The Three Fashion Retailers

1. Inditex SA , Spain , Zara 4,445,081

2. Hennes & Mauritz AB , Sweden , H&M 3,289,047

3. Gap Inc. , US , Gap Nuffnang Ads 608,271


are the top three fashion retailers.